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The film focuses on urban developments that are taking place all over the world. Everywhere, harbour districts and degraded urban areas close to city centres are being made suitable for living, working and culture. Solid, large-scale building projects provide cities with an economic impulse. Where landmark buildings are springing up, city marketing runs rampant.
The guided tours are interspersed with images of the so-called unveiling of the design model, in the presence of the director, the architect and potential investors. Subtle details reveal hairline cracks in this ideal world, such as the soundtrack for this film: Shot Gun Architecture #3 by the sound artist Justin Bennett. We witness the artist record it through the guided tours; the gunfire makes the real estate bubble tremble.